Tuesday, January 6, 2009

Baskin-Robbins Launches Healthier Treats

To kick-off the season of making New Year's resolutions, Baskin-Robbins® is ringing in the New Year with the introduction of BRight Choices treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream offerings -- all the great taste but with less guilt.

The pink star on Baskin-Robbins' products indicates a BRight Choices flavor.

Baskin-Robbins is celebrating with BRight Choices Day on January 15, 2009, when participating Baskin-Robbins shops nationwide will offer a free BRight Choices scoop to any customer with proof of a gym membership.


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