Friday, October 15, 2010

Vintage Consumer's Pledge

This scan of Make and Mend For Victory (The Spool Cotton Company, 1942) isn't from my own collection (but now that I've seen it, I'm going to get one!), but I love the text of the Consumer's Victory Pledge:

As a consumer, in the total defense of democracy, I will do my part to make my home, my community, my county ready, efficient, strong.

I will buy carefully - and I will not buy anything above the ceiling price, no matter how much I may want it.

I will take good care of the things I have - and I will not buy anything made from vital war materials which I can get along without.

I will waste nothing - and I will take care to salvage everything needed to win the war.

Office of Price Administration


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